Archive for April, 2011

Job Opening: Blog and Social Media Manager

April 12, 2011

Job Opening: Blog and Social Media Manager

Peace X Peace ( is seeking a highly motivated individual with the experience and passion to manage the organization’s web presence. The Blog and Social Media Manager will be responsible for driving the growth of the website and for developing and executing the organization’s social media strategy. This person will be the voice and ears of the organization in the online arena. It is necessary for this person to possess exceptional writing and editing skills as well as social media experience. The Blog and Social Media Manager will maintain a finger on the pulse of trends in social media and the broader fields of gender and peacebuilding.


Peace X Peace Website
• Schedule, organize, & generate content for Peace X Peace website ( This includes developing schedule of weekly themes, drafting content when necessary, and identifying external articles, videos, etc. on a weekly basis.
• Responsible for posting all Peace X Peace blogs (Voices from the Frontlines, Connection Point, Be the Change, and PeaceTimes). This includes identifying content, editing articles, ensuring consistency in blog layouts and design, and coordinating SEO.
• Edit blog articles to ensure that they meet established guidelines. Individual must also be able to conduct and write-up interviews on an as-needed basis.
• Ensure that all blog content is of high quality, readable and relevant to Peace X Peace’s scope and mission.
• Work in close coordination with designer to ensure website design is user-friendly and that content is displayed in effective manner.
• Responsible for continual website updates – including identifying and posting relevant announcements in “What’s New” section of homepage.
• Monitor and approve blog comments on a daily basis. Address any emergent issues in comment sections in a timely manner.
• Use Google Analytics to track and report website metrics on a regular basis. This includes monitoring # of visitors, traffic sources, top content, etc. Regularly adjust website content and strategy based on analytics.
• Responsible for mass distribution (through Salesforce) of Weekly Blog Digest and monthly PeaceTimes newsletter. This includes design and formatting of mass email, and working with Outreach and Administration Manager to ensure database lists are up to date.
• Participate in networking by following individuals in the field of gender and peacebuilding and attending local events.
• Other tasks as needed.

Social Media
• Develop a comprehensive social media strategy and identify effective social media techniques to increase visibility and traffic to Peace X Peace website.
• Manage Peace X Peace Facebook page and Twitter account. This includes posting on daily basis, interacting with followers, and generally building a robust presence.
• Expand Peace X Peace presence and name recognition in the social media universe, including through YouTube, StumbleUpon, Delicious, Digg, Reddit, LinkedIn, etc.
• Build and maintain a content distribution network by way of other social media channels.
• Work in close coordination with Community Manager of Peace X Peace Community (Ning network) to coordinate efforts to engage and motivate members and maximize member communication.
• Monitor trends in social media tools, trends and applications and appropriately apply that knowledge to increasing the use of social media for Peace X Peace.
• Design metrics for measuring member engagement and e-media success.

• Bachelor’s degree in conflict resolution, peace studies, journalism, communications or a related social science field. Master’s degree preferred.
• Two to six years professional experience in gender or peacebuilding non-profit.
• Skilled in the use of web platforms and familiarity with social media universe, including developing website content and interacting on social networks, blogs, Facebook, Twitter, etc.
• Demonstrated ability to build and/or participate effectively in online communities.
• Proficiency with WordPress a must.
• Experience with Salesforce/Predictive, Google Analytics, Google sites, and Ning a plus. Knowledge of html also desirable.
• Superb writing and editing skills.
• Strong interpersonal communication skills, particularly cross-cultural communication skills.
• International and/or cross-cultural experience strongly desired.
• Candidate must be self-motivated and able to work without supervision. The ability to take ownership of hands-on, technical tasks is also important.
• Must be able to work effectively as part of a team.
• Demonstrated ability to think on a strategic level while also maintaining attention to detail.
• Reliability, accountability, and time-management skills are required.
• Interest in the mission of Peace X Peace and in working with constituencies from diverse cultural, ethnic and socio-economic backgrounds.

WORKING CONDITIONS: This is work is performed from a home office. Peace X Peace will provide the following as appropriate: laptop and monthly internet connectivity allowance.

SALARY: We provide excellent employee benefits and a salary competitive with other nonprofit organizations. Salary is based on a 32 hour (4 day) work week.

Please email your resume, cover letter, and two writing samples to Deadline is April 25.

Peace X Peace is an equal opportunity employer. It is our policy to make all personnel decisions without discriminating on the basis of race, color, creed, religion, sex, physical disability, mental disability, age, marital status, sexual orientation, citizenship status, national or ethnic origin, or any other protected status.


Microsoft and Toyota Announce Strategic Partnership on Next-Generation Telematics

April 7, 2011

Press Release

REDMOND, Wash., and TOYOTA CITY, Japan — April 6, 2011 — Microsoft Corp. and Toyota Motor Corp. (TMC) today announced that they have forged a strategic partnership and plan to build a global platform for TMC’s next-generation telematics services using the Windows Azure platform. Telematics is the fusing of telecommunications and information technologies in vehicles; it can encompass GPS systems, energy management and other multimedia technologies.

As part of the partnership, the two companies plan to participate in a 1 billion yen (approximately $12 million) investment in Toyota Media Service Co., a TMC subsidiary that offers digital information services to Toyota automotive customers. The two companies aim to help develop and deploy telematics applications on the Windows Azure platform, which includes Windows Azure and Microsoft SQL Azure, starting with TMC’s electric and plug-in hybrid vehicles in 2012. TMC’s goal is to establish a complete global cloud platform by 2015 that will provide affordable and advanced telematics services to Toyota automotive customers around the world.

As part of its smart-grid activities, aimed at achieving a low-carbon society through efficient energy use, TMC is conducting trials in Japan of its Toyota Smart Center pilot program, which plans to link people, automobiles and homes for integrated control of energy consumption. TMC believes that, as electric and plug-in hybrid vehicles become more popular, such systems will rely more on telematics services for achieving efficient energy management.

Microsoft has a long history of delivering platforms and services to the automotive market, including in-car infotainment systems built on the Windows Embedded Automotive platform, in-car mapping services with Bing and the Microsoft Tellme voice application, and many other consumer solutions.

“Today’s announcement of our partnership with TMC is a great example of how we continue to invest in the automotive industry and of our commitment to power the services that are important to consumers,” said Microsoft CEO Steve Ballmer. “It further validates the power of the cloud, as the Windows Azure platform will provide the enterprise-grade, scalable platform that TMC needs to deliver telematics in its automobiles worldwide.”

“This new partnership between Microsoft and Toyota is an important step in developing greater future mobility and energy management for consumers around the world. Creating these more efficient, more environmentally advanced products will be our contribution to society,” said Akio Toyoda, president of TMC. “To achieve this, it is important to develop a new link between vehicles, people and smart center energy-management systems.”

Virtual Press Conference Information

Following a signing ceremony today at Microsoft’s Redmond, Wash.-based headquarters, Ballmer and Toyoda will hold a virtual press conference online from 1 to 2 p.m. PDT. Media can register for the event at and ask questions of both company leaders. More information on the announcement is available at the Microsoft News Center at or the Toyota USA Newsroom at

About Toyota

Founded in 1937, TMC (NYSE “TM”) is a global automotive company with production in 27 countries and sales in more than 170 countries. Founded in 2000 as a wholly owned subsidiary of TMC, Toyota Media Service is a consumer IT service provider for Toyota automotive customers that actualizes the connected, in-car experience.

About Microsoft

Founded in 1975, Microsoft (Nasdaq “MSFT”) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.

Note to editors: For more information, news and perspectives from Microsoft, please visit the Microsoft News Center at Web links, telephone numbers and titles were correct at time of publication, but may have changed. For additional assistance, journalists and analysts may contact Microsoft’s Rapid Response Team or other appropriate contacts listed at